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Red, White and Gold: Campbell Teams with Sarah Hughes to Promote Education

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CAMDEN, N.J., Aug. 20 /PRNewswire/ — “M’m! M’m! Good!” Campbell Soup
Company today announced a multi-year partnership with Olympic Gold Medalist
Sarah Hughes. The 17-year-old figure skater will be picture perfect on more
than 150 million labels of America’s favorite soup — Campbell’s Chicken

Hughes has partnered with Campbell because of a shared commitment to
education. The company is conducting the Campbell’s Sarah Hughes Scholarship
instant win game, where lucky soup-lovers can win funds to be used to support
their education. The instant win game will award a total of $300,000 in
scholarships, plus 7.5 million bonus labels good for free educational
merchandise through Campbell’s Labels for Education program. Details can be
found on specially marked cans of Campbell’s Chicken Noodle soup or at .

Hughes also will become the first Ambassador for Labels for Education, the
longest running label redemption program benefiting schools by providing free
educational merchandise. The partnership will be announced at a special
assembly at the Henry Highland Garnet School in Hughes’ home state of New
York. Campbell will donate $10,000 in educational equipment to kick off the
school’s 2002 label drive.

“I am passionate about education and am proud to be involved with a
nationwide program that helps students, parents and educators make a
difference in their schools,” said Hughes. “I encourage every school to take
advantage of Campbell’s Labels for Education program to help provide America’s
youth with the best educational experience possible.”

Campbell’s Sarah Hughes Scholarship instant win game will offer 114 lucky
Chicken Noodle soup fans a golden opportunity. Four top prizes of $25,000
scholarships and 1 million bonus labels redeemable through Labels for
Education for the school of the winners’ choice will be awarded. In addition
to the grand prizes, 10 first prize winners will receive $10,000 scholarships
and 250,000 bonus labels for their school of choice, and 100 second prize
winners will be awarded $1,000 scholarships and 10,000 bonus labels. Every
Campbell’s Chicken Noodle soup label featuring Hughes is also worth double
value for the Labels for Education program. The instant win game will run
September 2002 through January 2003, or while the special labels last.

Hughes’ golden performance in Salt Lake City puts her in one of the most
elite groups of athletes in all of sports. She also becomes only the fourth
athlete ever to appear on Campbell’s famous label, following skating greats
Tara Lipinski, Michelle Kwan and Nicole Bobek.

Hughes’ preparation for the 2002 Olympic Winter Games was not limited to
the ice skating rink. She made time to attend her public high school classes
and believes that her pursuit of academic training played a vital role in her
skating success.

“Sarah is an accomplished young woman on and off the ice,” said Anne
Pizarro, Director of Campbell’s Labels for Education. “Her proven dedication
to setting goals and working to achieve them is a great example for every
student and athlete.”

Campbell Soup Company’s commitment to education formally began in 1973
when it introduced the Labels for Education program. Over the last 29 years,
the program has provided nearly $100 million of free educational equipment to
schools nationwide. Hughes’ involvement as Ambassador for the program is
intended to bring to light the simplicity and benefit of label collecting to
schools. Participation is easy: simply clip the labels from Campbell products,
bring them to a participating school, and the school can redeem the labels for
free educational equipment. Best of all, there is absolutely no limit to the
number of items a school can receive.

For more information, or to register your school in Campbell’s Labels for
Education, call 1-800-424-5331, visit or write to
Campbell’s Labels for Education, P.O. Box 3130, Grand Rapids, Minnesota 55745-
3130. Participating Campbell brands include: Campbell’s(R) soups, beans and
juices; Franco-American(R) pasta; Pepperidge Farm(R) bread, cookies and
Goldfish(R) crackers; Prego(R) sauces; Pace(R) salsa and picante sauces;
Swanson(R) broths and poultry; V8(R) 100% Vegetable Juice; and V8 Splash(R)
juice drinks. Campbell is an official supplier of soups, canned pasta, gravies
and Mexican sauces to the 2002 and 2004 U.S. Olympic Teams.

About Campbell Soup Company — Campbell Soup Company is a global
manufacturer and marketer of high quality soup, sauces, beverage, biscuits,
confectionery and prepared food products. The company owns a portfolio of more
than 20 market-leading businesses each with more than $100 million in sales.
They include “Campbell’s” soups worldwide, “Erasco” soups in Germany and
“Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” and “V8
Splash” juices, “Pace” Mexican sauces, “Prego” pasta sauces, “Franco-
American” pastas and gravies, “Swanson” broths, “Homepride” sauces in the
United Kingdom, “Arnott’s” biscuits in Australia and “Godiva” chocolates
around the world. The company also owns dry soup and sauce businesses in
Europe under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse
Tasse,” “Bla Band” and “McDonnells” brands. The company is ably supported by
24,000 employees worldwide. For more information on the company, visit
Campbell’s website on the Internet at .

SOURCE Campbell Soup Company

-0- 08/20/2002

/CONTACT: Clair Passelle of Weber Shandwick, +1-312-988-2433,
[email protected] ; Jeff Bedard of Campbell Soup Company,
+1-856-342-5291, [email protected] ; or Cheryl Herbert of United
States Olympic Committee, +1-719-866-4566/

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