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Research Indicates Vegetable Juice Can Make It Easy and Enjoyable for People to Increase Vegetable Intake

Drinking V8® 100% Vegetable
Juice Aided in Dietary Support for Weight Loss and Lower Blood Pressure

AVIGNON, France–(BUSINESS WIRE)–Oct. 20, 2009–
Decades of studies have documented the link between eating a diet rich
in vegetables and multiple health benefits, yet nearly eight out of 10
people worldwide fall short of the daily recommendation.1
Research presented at the International Symposium on Human Health
Effects of Fruits and Vegetables suggests the best approach may be to
focus on the factors that are often behind this vegetable gap:
convenience and enjoyment.

Two studies2 presented at the symposium found that the
addition of vegetable juice in people’s diets was a successful strategy
to help them reach the vegetable guidelines (at least 4 servings per
day).3 In fact, the addition of a portable drink, such as V8®
100% vegetable juice, was more successful than an approach that focused
solely on nutrition education, or offering dietary counseling on ways to
increase vegetable intake.

Researchers at the University of California-Davis conducted a 12-week
study among adults ages 40-65 years. 4 All of the people in
the study who drank at least two cups of vegetable juice met daily
vegetable recommendations, yet only seven percent of the non-juice
drinkers met the goal. The participants in the study with borderline
high blood pressure who drank one to two servings of V8 juice
lowered their blood pressure significantly.

According to the research, the vegetable juice drinkers said they
enjoyed the juice and felt like they were doing something good for
themselves by drinking it.

“Enjoyment is so critical to developing eating habits you can stick with
for the long-term,” said study co-author Carl Keen, PhD, Professor of
Nutrition and Internal Medicine at the University of California-Davis.
“Health and nutrition professionals must help people find simple ways
for people to get their vegetables or they simply won’t do it, and that
means they won’t reap the benefits of a vegetable-rich diet. Vegetable
juice is something that people enjoy, plus it’s convenient and portable,
which makes it simple to drink every day.”

Research conducted at the Baylor College of Medicine revealed that
drinking vegetable juice helped overweight individuals with metabolic
syndrome lose more weight compared to non-juice drinkers. 5
In the study, participants who drank one to two servings of Low Sodium V8®
100% vegetable juice a day as part of a balanced diet increased
their vegetable intake and lost an average of four pounds over the
12-week study period. Those who did not drink juice lost only one pound.

Metabolic syndrome is a cluster of risk factors for heart disease and
diabetes that includes excess body fat in the midsection, high blood
pressure, high blood sugar and elevated blood cholesterol.

“Heart disease and obesity are two major global health issues today, so
if we can provide people with actionable, small steps in reducing risk
factors, that’s a big win in promoting good health” said study co-author
John Foreyt, PhD, Director of the Behavioral Medicine Research Center at
Baylor College of Medicine. “We’re encouraged to see that something as
easy as drinking vegetable juice can help people increase their
vegetable intake and have significant health benefits.”

About the Studies

Both studies were randomized controlled trials, each lasting 12 weeks.
The University of California-Davis study involved 90 healthy adults,
ages 40-65 years. The Baylor study enrolled 81 adults (83.5% of whom
were minority) with metabolic syndrome risk factors. The studies were
supported in part by Campbell Soup Company and by resources provided
from University of California-Davis and Baylor College of Medicine.

About V8 Juice

For more than 75 years, the makers of V8® juice have
been committed to providing great-tasting, simple ways to help people
get more vegetables each day. In fact, each eight-ounce serving of V8 100%
vegetable juice provides two servings (1 cup) of vegetables based on
USDA MyPyramid guidelines.6 For more information, visit www.v8juice.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including Campbell’s®,
Pepperidge Farm
®, Arnott’s™ and V8®.
For more information on the company, visit Campbell’s website at www.campbellsoup.com.

1 Hall JN, Moore S, Harper SB, Lynch JW. Global variability
in fruit and vegetable consumption. American Journal of
Preventive Medicine
. 2009; 26:402-409.

2 Incorporation of vegetable juice into the diet helps reduce
the gap between vegetable intake and dietary recommendations and is
associated with improved risk factors linked to vascular disease,
Departments of Nutrition and Internal Medicine, University of
California, Davis; Baylor College of Medicine, TX

3 www.mypyramid.gov/pyramid/vegetables.html

4 Easy accessibility to a vegetable beverage can result in a
marked increase in vegetable intake: an approach to improving vascular
health, Departments of Nutrition and Internal Medicine, University of
California, Davis.

5 Provision of a 100% vegetable juice beverage improves
health outcomes, including weight loss, in a metabolic syndrome
population given DASH diet counseling, Baylor College of Medicine, TX;
Health Research Group, MO; Departments of Nutrition and Internal
Medicine, University of California, Davis

6 www.mypyramid.gov/pyramid/vegetables.html

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Source: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber
Shandwick

Emily Jane Watt, 312-988-2212
ejwatt@webershandwick.com