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Sun, Sand and Soup Bring All-Star Quarterbacks to Miami for Super Bowl XLI

Press Releases

Donovan McNabb and Matt Hasselbeck Tackle Hunger in Miami as

Campbell’s(R) Chunky Soup Announces One Million Can Donation to Food

                           Banks Nationwide

CAMDEN, N.J.–(BUSINESS WIRE)–Jan. 29, 2007–All-Star
quarterbacks Donovan McNabb of the Philadelphia Eagles and Matt
Hasselbeck of the Seattle Seahawks are known as “Campbell’s Chunky”
soup “Hungry Boys” for their determination and drive on the field and
their “big-hearted” spirit off the field. McNabb and Hasselbeck will
be joined by their moms in Miami to announce a soup-er donation on
behalf of the “Campbell’s Chunky/NFL Tackling Hunger” program – one
million cans of soup to food banks nationwide! As a part of “Chunky”
soup’s ongoing commitment to tackle hunger in NFL communities,
Campbell will also donate 1,000 cans of “Campbell’s Chunky” soup on
behalf of the Miami Dolphins to the Daily Bread Food Bank in Miami.

Super Bowl XLI marks the completion of the ninth season that
Campbell and the NFL have partnered together to raise awareness about
the ongoing issue of hunger in America and make direct donations to
food banks across the country.

“We are honored to have Donovan McNabb, Matt Hasselbeck, and their
moms, represent the ‘Chunky’ soup brand to help make a difference in
the fight against hunger and finally get to do a little tackling of
their own, for a good cause,” said Doug Johns, Senior Brand Manager,
“Chunky” soup. “These players truly exemplify the Chunky brand –
bigger-than-life, hard-working guys who are always looking out for
others, especially their moms.”

The “Campbell’s Chunky/NFL Tackling Hunger” program’s road to the
Super Bowl began in April at the NFL Draft, where 1,000 cans of soup
were donated to Bread of Life, Inc. in Houston on behalf of Mario
Williams, the first overall pick of the 2006 NFL Draft. During the
regular season, “Campbell’s Chunky” soup donated 1,000 cans of soup on
behalf of each NFL team to a food bank in each NFL city across the

Pittsburgh and Philadelphia weighed in, literally, to help raise
important food donations for their local communities. Ben
Roethlisberger and Max Starks of the Pittsburgh Steelers took part in
the “Campbell’s Chunky” Soup Spoon Weigh-In with their moms, where
they were all weighed in soup on an oversized soup spoon-shaped scale
to benefit the Greater Pittsburgh Community Food Bank. Darwin Walker
and Philadelphia Eagles team mascot, SWOOP, also hopped on the scale
in Philadelphia to generate donations for Philabundance. Both of these
organizations are affiliated with America’s Second Harvest, which
receives corporate support from Campbell.

“Campbell’s Chunky” soup also sponsored an on-line competition,
“Click for Cans,” which enabled NFL fans nationwide to join in the
hunger relief effort and help make a difference in their local
community by casting votes for their favorite team on
Green Bay Packers’ fans were crowned the “Chunky” soup “Click for
Cans” champions for the fifth consecutive year, generating a soup-er
win for Wisconsin area food banks – a donation of the official
roster’s total weight in “Chunky” soup. The Indianapolis Colts
continued their winning ways online, grabbing the “Most Improved
Clicks” title and 2,006 cans of “Chunky” soup for Gleaner’s Food Bank
in Indianapolis.

Hunger continues to be a very serious problem in the United
States, affecting more than 38 million Americans, including nearly 14
million children, according to the United States Department of
Agriculture (USDA). Since 1997, Campbell and the NFL have partnered
together through the Campbell’s Chunky/NFL “Tackling Hunger” program
to help fight hunger in America by generating much needed food
donations. Now in its ninth season, the “Campbell’s Chunky/NFL
Tackling Hunger” program remains committed to battling hunger and has
donated more than 34 million cans of soup to hunger relief since its

For more information on the “Campbell’s Chunky/NFL Tackling
Hunger” program, visit

All NFL players participating in the Chunky soup campaign were
secured by PLAYERS INC, the licensing and marketing subsidiary of the
NFL Players Association.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality simple meals, soups, baked snacks, vegetable-based
beverages, and premium chocolate products. Founded in 1869, the
company has a portfolio of market-leading brands, including
“Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For
more information on the company, visit Campbell’s website at

    CONTACT: Campbell Soup Company
             John Faulkner, 856-342-3738
             [email protected]
             Coyne PR
             Lisa Farynyk / Erin Bobal, 212-938-0166
             [email protected]

    SOURCE: Campbell Soup Company
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