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The Coca-Cola Company, Campbell Soup Company and Coca-Cola Enterprises Sign Agreement for Distribution of Campbell’s Beverage Portfolio

Press Releases

Expands Campbell’s Distribution, Provides Coca-Cola with V8 and
Campbell’s Brands

ATLANTA & CAMDEN, N.J.–(BUSINESS WIRE)–June 7, 2007–Campbell
Soup Company (NYSE:CPB), Coca-Cola North America (CCNA) and Coca-Cola
Enterprises Inc. (NYSE:CCE) today announced that the companies have
entered into an agreement for distribution of Campbell’s single-serve
beverage portfolio.

Under the terms of the agreement, CCNA will have the master
distribution rights for Campbell’s single-serve refrigerated immediate
consumption beverages (24-ounce or less PET plastic), including “V8”
100-percent vegetable juices, “V8 V-Fusion” juices, “V8 Splash” juice
drinks and “Campbell’s” tomato juice in the U.S. and a similar variety
of products in Canada. The agreement is effective immediately, and CCE
and potentially other Coca-Cola bottlers will begin distributing the
beverages in September 2007. Financial terms were not disclosed.

Campbell’s beverage portfolio, which represents approximately 10
percent of Campbell’s North American sales, is well known for its
nutrition profile. The portfolio includes the leading vegetable juice
in the U.S. “V8” vegetable juice, as well as “V8 Splash” juice drinks
and the innovative “V8 V-Fusion” beverage. Introduced in the second
quarter of fiscal 2006, “V8 V-Fusion” is a 100-percent juice beverage
that combines a full serving of vegetables and a full serving of fruit
in each 8-ounce serving with no added sugar.

“Campbell products are a terrific addition to our portfolio,” said
Sandy Douglas, President, Coca-Cola North America. “This distribution
agreement gives the Coca-Cola system some powerful brands that
perfectly complement our own portfolio of fruit juices and juice
drinks. This arrangement expands the Coca-Cola North America and CCE
relationship with Campbell that began with the launch of Godiva
Belgian Blends last year.”

Denise Morrison, President, Campbell USA, said, “This is an ideal
partnership for Campbell. The agreement supports two of our key
business strategies: expanding our icon brands such as ‘V8′ and making
our products more broadly available in new and existing markets.
Campbell is well-positioned to deliver innovative products that meet
consumers’ wellness needs. Through this agreement, consumers will have
greater access to the healthful Campbell beverages they are
increasingly demanding through the many retail outlets served by
Coca-Cola’s leading beverage distribution system. We believe this
agreement represents a significant growth opportunity for our
single-serve refrigerated immediate consumption beverages, which
currently comprise approximately 15 percent of our total beverage

“This agreement demonstrates that, in partnership with Coca-Cola
North America, we have significantly strengthened our product
portfolio to offer customers and consumers more options in the growing
immediate consumption still beverage category,” said Terry Marks,
President, North American Business Unit, Coca-Cola Enterprises. “By
combining the power of our world-class sales and distribution system
with these respected Campbell’s brands, we can provide our customers
with even more juice and juice drink options.”

In 2006, Campbell reduced the sodium content in its “V8”
100-percent vegetable juice line, with each 8-ounce serving containing
480 mg of sodium. One 8-ounce serving of “V8” provides two full
servings of vegetables, a good source of potassium, two grams of
fiber, and antioxidants such as lycopene and vitamins A and C. In
Canada, “V8” vegetable cocktail carries the Health Check symbol from
the Heart and Stroke Foundation, which identifies the beverage as a
healthy food choice, based on nutrition criteria in line with Canada’s
Food Guide to Healthy Eating.

Campbell’s U.S. beverage business, which includes the single-serve
refrigerated immediate consumption beverages that CCE and potentially
other Coca-Cola bottlers will distribute, has been the company’s
best-performing business in fiscal year 2007, building on very strong
results in fiscal 2006. In the third quarter of fiscal 2007, sales of
Campbell’s beverage portfolio increased significantly, primarily
driven by increased consumer demand for healthy beverages and higher
levels of more effective advertising. Ongoing consumer demand for
healthy beverages and the debut of the “Bop” advertising campaign, an
update on the classic “I Could’ve Had a V8” campaign, have helped
drive strong sales of the “V8” portfolio in fiscal 2007.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company.
Along with Coca-Cola, recognized as the world’s most valuable brand,
the Company markets four of the world’s top five nonalcoholic
sparkling beverage brands, including Diet Coke, Fanta and Sprite, and
a wide range of other beverages, including diet and light beverages,
waters, juices and juice drinks, teas, coffees, energy and sports
drinks. Through the world’s largest beverage distribution system,
consumers in more than 200 countries enjoy the Company’s beverages at
a rate exceeding 1.4 billion servings each day. For more information
about The Coca-Cola Company, please visit our website at

About Coca-Cola Enterprises

Coca-Cola Enterprises Inc. (NYSE:CCE) is the world’s largest
marketer, distributor, and producer of bottle and can liquid
nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 80
percent of The Coca-Cola Company’s bottle and can volume in North
America and is the sole licensed bottler for products of The Coca-Cola
Company in Belgium, continental France, Great Britain, Luxembourg,
Monaco, and the Netherlands. For more information on Coca-Cola
Enterprises, please visit

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality foods and simple meals, including soup, baked snacks,
vegetable-based beverages, and premium chocolate products, with annual
revenues in excess of $7.3 billion Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,”
“Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For more
information on the company, visit Campbell’s website at


    CONTACT: Campbell Soup Company
             Anthony Sanzio (Media), 856-968-4390
             Leonard F. Griehs (Analysts), 856-342-6428
             Coca-Cola North America
             Ray Crockett, 404-676-1070
             Coca-Cola Enterprises
             Laura Asman, 770-989-3023

    SOURCE: Campbell Soup Company
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