caret-down

The Makers of V8 Juices Announce “Hot” News That Will Bowl You Over

NEW Campbell’s® V8® Soups Introduces Another Great-Tasting, Simple Way to Get Your Vegetables



CAMDEN, NJ, September 4, 2008 – For the past 75 years, V8® juices have been an easy way to drink your vegetables. Now, making V8 a delicious daily habit takes on a whole new meaning with the introduction of Campbell’s® V8® soups. New Campbell’s V8 soups are a line of satisfying pureed soups made from high-quality ingredients that provide a full serving of vegetables in every bowl.


This is good news for seven out of 10 adults in the U.S. that aren’t meeting the daily recommended intake for vegetables1. Experts agree increased vegetable consumption as part of a healthy diet is a key component in helping to reduce risk for chronic diseases, such as type 2 diabetes, cardiovascular disease and certain types of cancer2.

“Most people do want to get more vegetables in their diet, but say it can be a challenge because there aren’t a lot of choices that deliver on both convenience and taste,” said Kelly Berrie, Business Director, Wellness Innovation, Campbell Soup Company. “With this in mind, we’ve combined our V8 vegetable expertise with Campbell’s soup taste credentials to create another flavorful, easy way for people to increase their daily vegetable intake and help bridge the vegetable consumption gap.”


Campbell’s V8 soups are ready-to-serve and made with distinctive combinations of vegetables and savory seasonings blended to a velvety smoothness. The mouth-watering vegetable purees are available in five authentic flavors – Golden Butternut Squash, Garden Broccoli, Tomato Herb, Southwestern Corn and Sweet Red Pepper.


The soups are low in fat, saturated fat and cholesterol and contain no artificial flavors or preservatives. Additionally, many varieties provide good or excellent sources of nutrients such as vitamins A and C, potassium and fiber. Each soup is packaged in a fresh-sealed box that locks in freshness and flavor. Campbell’s V8 soups are available in 18.3-ounce containers for a suggested retail price of $2.99 at supermarkets and mass merchandise stores nationwide.


About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.


1 Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans Increased their Fruit and Vegetable Intake? The Trends Between 1988 and 2002. Am J Prev Med 2007; 32:257-63
2 US Department of Health and Human Services, US Department of Agriculture. Dietary guidelines for Americans, 2005. 6th ed. Washington, DC: US Government Printing Office; 2005. Available at http://www.health.gov/dietaryguidelines.


CONTACTS:
Juli Mandel Sloves
Campbell Soup Company
(856) 342-3717
juli_mandel_sloves@campbellsoup.com


Sarah Kittel
Weber Shandwick
(312) 988-2043
sakittel@webershandwick.com