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Time-Starved Americans Still Prefer Homemade Meals

Camden, NJ (December 1, 2000) – An overwhelming number of Americans (87%) would prefer to serve homemade meals for dinner, according to a recent survey* sponsored by Campbell’s® Soup. But in an era of fast food, microwaves and take-out, many have become reliant on quick and easy ways to feed their families. Half of the survey respondents (50%) cited “not having enough time” as the number one reason they do not make homemade meals on weeknights.

Today, homemade does not have to mean spending hours in the kitchen. With the help of Campbell’s Soup, you can make quick and easy recipes with homemade taste and nutrition that you and your family will love – in less than 20 minutes.

“Campbell’s is committed to making great-tasting, timesaving meals for home cooks on the go,” said Cindy Ayers, vice-president, Campbell Kitchens. “Using soup as an ingredient is a great way to save time while adding a rich, home-cooked flavor to every day meals.”

If you’re on a tight schedule, but want to serve your family a hot, homemade dinner, grab some chicken and a can of Campbell’s Soup and try these two flavorful dishes: Creamy Chicken Dijon, which is ready in under 20 minutes from start to finish. Or try Tasty 2-Step Herbed Garlic Chicken. All you need is chicken, Campbell’s® Tomato with Roasted Garlic & Herbs Soup and 1/2 cup water.

According to the Campbell’s Soup survey, most people (47%) believe that the main benefit of homemade meals is that they are healthier. Twelve percent said it makes them feel good to serve homemade meals to their families.

For additional cooking tips and recipes from the Campbell Kitchens, visit Campbell’s Community on the Internet at www.campbellsoup.com. At the site, sign up for Campbell’s Meal-mail® for daily or weekly recipes sent directly to you via email.

*Caravan® Opinion Research Corporation International, October 2000