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V8® Rejuvenates the Juice Aisle with Four New Vegetable Blend Beverages

Green, Purple, Yellow and Orange Juice Drinks Offer A Delicious
Blend of Vegetables with a Touch of Fruit

CAMDEN, N.J.–(BUSINESS WIRE)–Feb. 6, 2015–
Campbell Soup Company (NYSE:CPB), the makers of V8®, is
innovating the shelf-stable juice category with the introduction of NEW V8
Vegetable and Fruit Juice Beverages, blends of vegetables with a touch
of fruit. The new varieties Healthy Greens, Purple Power, Golden
Goodness, and Carrot Mango have no added sugar or artificial
ingredients, are 60 calories or less and available nationwide in January.

V8(R) launches NEW V8 Vegetable and Fruit Juice Beverages, including Healthy Greens, Purple Power, G ...

V8(R) launches NEW V8 Vegetable and Fruit Juice Beverages, including Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango. (Photo: Business Wire)

These colorful, delicious beverages are blended with a variety of
vibrant colored vegetables and fruit.

  • Healthy Greens: the juices of Spinach,
    Yellow Carrots, Apples, and Pineapple
  • Purple Power: the juices of Purple Carrots, Beets and
    Apple
  • Golden Goodness: the juices of Sweet Potatoes,
    Yellow Carrots, Orange Carrots, and Orange
  • Carrot Mango: the juices of Carrot and Mango

“With this new line, we set out to meet the changing tastes and
healthier lifestyle needs of consumers by delivering juice blends that
are delicious, with a more desirable ingredient panel, namely the
presence of vegetable nutrition,” said Kelli McCusker, Vice President of
Beverage at Campbell Soup Company. “We love the ‘juicing’ trend because
that is what we have always been about at V8. This launch combines our
vegetable blending heritage with a growing behavior and brings it to
consumers in accessible, affordable and delicious ways so everyone can
participate.”

Each of the uniquely crafted flavors offer invigorating taste, are
packed with essential antioxidant vitamins A, C, and E, are 60 calories
or less, deliver one serving of vegetables and are made from 75% juice
and 25% water with no added sugar, preservatives or artificial colors
and flavors.

The new juice beverages are now available in multi-serve 46 oz and
single-serve 12 oz sizes at major grocery and convenience store
locations nationwide at a suggested retail price of $3.99 for 46 oz and
$1.00 for 12 oz.

With an 80-year history, the V8 brand has mastered the art of blending
vegetables. NEW V8 Vegetable and Fruit Beverages join the brand’s
product lineup of more than 44 varieties, including V8®
Vegetable Juice, V8 V-Fusion® +Energy and V8
Splash
® and more. For more information, visit www.V8Juice.com.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” The Company makes a range of products
from high-quality soups and simple meals to snacks and healthy
beverages. For generations, people have trusted Campbell to provide
authentic, flavorful and readily available foods and beverages that
connect them to each other, to warm memories, and to what’s important
today. Led by its iconic Campbell’s brand, the company’s
portfolio includes Pepperidge Farm, Goldfish, Bolthouse
Farms
, V8, Swanson, Prego, Pace, Plum
Organics
, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens.
Founded in 1869, Campbell has a heritage of giving back and acting
as a good steward of the planet’s natural resources. The company is a
member of the Standard & Poor’s 500 and the Dow Jones Sustainability
Indexes. For more information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Media:
Campbell Soup Company
Megan
Haney, 856-342-4978
megan_haney@campbellsoup.com
or
Kate
Licht, 212-299-8989
Kate.Licht@zenogroup.com