CAMDEN, N.J., Sep 18, 2012 (BUSINESS WIRE) –With the introduction of V8 V-Fusion® juice drink boxes, Campbell Soup Company (NYSE:CPB) equips moms with another way to help their kids enjoy their vegetables. Available in three delicious flavors – Apple, Berry and Fruit Punch – these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.
Each V8 V-Fusion juice drink box provides a combined serving of vegetables and fruit1, is naturally sweetened with no added sugar and is an excellent source of vitamin C. What’s more, moms agree that in addition to helping kids replenish their fluids, the nutrition V8 V-Fusion juice drink boxes provide is the leading reason why they would choose these juice boxes over other similar products.2
“We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both,” said Mike Barkley, Vice President, General Manager, V8® Beverages. “The result is a convenient, tidy package with a fun design that delivers the great-tasting vegetable and fruit juice people expect from V8 V-Fusion.”
Packaging for these new juice drinks features vibrant colors and playful images of dinosaurs. V8 V-Fusion juice drink boxes are sold in eight packs of 6.75-ounce boxes for a grocery MSRP of $3.29 in the juice aisle of grocery stores nationwide.
New, Delicious and Convenient Ways to Get More Vegetables: V8® Portfolio
The newly expanded V8® portfolio provides delicious, convenient products to help people get more vegetables in their diet. Sustained innovation has led to the introduction of 20 new beverages in the last two years, including recent entries into fast-growing categories such as smoothies and energy shots.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.
1 ¼ cup of vegetables + ¼ cup of fruit in an 8-ounce serving
2 Monadic Concept Test, Campbell Soup Company, February 2012
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SOURCE: Campbell Soup Company