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V8(R) Juice is Hotter Than Ever with the Introduction of V8(R) Spicy Hot Low Sodium100% Vegetable Juice

New Zesty Addition Cuts the Salt, Keeps the Kick

CAMDEN, N.J., Aug 27, 2010 (BUSINESS WIRE) —

Campbell Soup Company (NYSE:CPB) is bringing on the heat to
low-sodium foods with the introduction of V8Spicy
Hot Low Sodium100% vegetable juice. With 140
milligrams of sodium in each 8-ounce glass, this deliciously-zesty juice
delivers bold taste with less salt while still serving up two full
servings of vegetables (1 cup) and 50 calories. In fact, V8Spicy Hot Low Sodiumjuice displays the
American Heart Association heart-check mark and meets the U.S.
government requirements for a low-sodium food.

“We’re pleased to offer a kicked up version of our original Low Sodium V8(R)
juice, which has been a fast-growing part of the V8
franchise over the years,” said Dale Clemiss, Vice President, Beverage
Marketing. “People often associate less salt with less flavor. But, V8
Spicy Hot Low Sodium offers the spice and heat people are looking
for that’s not often found in low-sodium products.”

A recognized leader in sodium reduction, Campbell is committed to
providing great-tasting foods that can also help people manage their
sodium intake as part of a healthy diet. In fact, Campbell offers more
than 200 reduced sodium products across its portfolio of soups, sauces,
beverages, pastas and breads. This includes the entire V8
beverage portfolio, which meets government standards for heart-healthy
foods. In the past three years, original V8 100% vegetable juice
has been reduced in sodium twice and is now at 420 milligrams of sodium
per 8-ounce glass. Last year, the original Spicy Hot V8 juice was
also reduced in sodium by more than 40 percent to 480 milligrams of
sodium per serving.

New V8Spicy Hot Low Sodium 100% juiceis
available at supermarkets, club stores, convenience and mass merchandise
stores nationwide for a suggested retail price of $3.99 for a 46-ounce
bottle. For more information, visit www.v8juice.com.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoup.com.

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SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves
(856) 342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Emily Jane Watt
(312) 988-2212
ejwatt@webershandwick.com