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Visitors to Campbell’s Kitchen Web Site Increase over 50 Percent as Consumers Seek Value Recipes

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Consumers Printed More Than 4 Million Recipes

CAMDEN, N.J.–(BUSINESS WIRE)–Jun. 16, 2009–
Campbell Soup Company (NYSE:CPB) announced today that traffic to
its Campbell’s Kitchen Web site (
increased by 60 percent from September 2008 through May 2009. Recipes
printed from the site helped drive strong soup sales for the first nine
months of the Campbell’s fiscal year, as previously reported, especially
condensed cooking soups such as “Campbell’s” Cream of Mushroom and other
varieties used by people to prepare meals at home.

Campbell’s Kitchen Web site provides numerous cooking tips and more than
3,000 recipes using Campbell products, including “Campbell’s” condensed
cooking soups, “Swanson” broth and stock, “Prego” pasta sauce and “Pace”
Mexican salsa. The site also features a section dedicated to providing
meals for under $10.

From September 2008 through May 2009, more than 12 million people
visited and printed more than 4 million recipes,
all of which feature Campbell products. A printed recipe is a strong
indication that it will be prepared.

“Now more than ever people are searching for ways to stretch their food
dollars,” said Sean Connolly, President, Campbell USA. “Campbell has
always stood for value and quality. Today, our value-oriented products,
especially condensed cooking soups, have even greater relevance as
people turn to Campbell for affordable ways to prepare home-cooked

Consumers preparing more meals at home have helped fuel strong sales
growth of Campbell’s soup and sauces businesses. Notably, through the
first nine months of the fiscal year, Campbell’s U.S. Soup business has
delivered one of the best sales performances in the last decade, driven
in part by dynamic sales growth in condensed cooking soups.

For the first nine months of the company’s fiscal year, Campbell’s soup
sales increased 6 percent, with growth in all segments:

Launched in the mid 1990s, has long been a favorite
destination for people seeking recipes and helpful cooking tips.

“We realize that people continue to face the question of ‘what’s for
dinner tonight?’ and they also want to provide a tasty, nourishing meal
at an affordable price. That’s why we’ve emphasized meals for under
$10,” said Cindy Ayers, Vice President, Campbell’s Kitchen. “We will
continue to provide new recipes that are easy to prepare, taste great
and provide excellent value. People can expect even better things in the
near future…Stay tuned!”

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at

Source: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio (Media), 856-968-4390
F. Griehs (Analysts), 856-342-6428

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