In an Effort to Ward Off the Infamous “Chunky Soup Curse,” Chunky Soup Reaches Out to Pittsburgh and Glendale Mayors with Symbols of Good Luck for Super Bowl Sunday

CAMDEN, N.J.–(BUSINESS WIRE)–Jan. 22, 2009–Campbell Soup Company (NYSE:CPB) today delivered good luck
baskets to Mayor Luke Ravenstahl (Pittsburgh, PA) and Mayor Elaine
Scruggs (Glendale, AZ), containing tokens of luck and good fortune, as
each city’s NFL team prepares to face off against each other–and the
alleged “Chunky Soup Curse” – in Super Bowl XLIII in Tampa Bay,
FL, on Sunday, February 1, 2009.

Shamrocks, horse shoes, and, of course, cans of Campbell’s(R) Chunky(TM)
soup and chili (Official Soup and Chili Sponsor of the NFL) filled the
baskets to ward off any potential traces of the rumored “Chunky
Soup Curse” that the cities – and quarterbacks, who were once Chunky
soup spokespeople – may face as they battle it out for the Super Bowl
Championship. Since 2002, it has been rumored, but never proven, that
any NFL athlete that endorses Campbell’s Chunky soup would suffer
the “Chunky Soup Curse” and would have decreased success on the
football field.

“While there has certainly been plenty of speculation in the media
regarding the existence of a ‘Chunky Soup Curse’,” said Doug
Brand, Campbell’s Chunky soup Brand Manager, “I suggest that
everyone pay attention to the only evidence that really counts — the
number of past Super Bowl champions on our Chunky roster who have
benefitted from the good stuff in our soup for more than a decade. This
week, we just want to wish both teams, and both quarterbacks, best of
luck. Either way, a former Chunky guy is going to be Super Bowl
champion, again.”

This season marks Chunky soup’s 11^th consecutive year
as an NFL sponsor. Some of the most notable names in the NFL have been
spokespeople for the brand, and have been featured in the famous “Mama’s
Boys” advertising campaign, and have helped the brand to raise hunger
awareness throughout America through the Campbell’s Chunky/NFL
Tackling Hunger(R) program.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

    CONTACT: Campbell Soup Company
             John Faulkner, 856-342-3838
             [email protected]
             or
             Coyne PR
             Erin Bobal
             Lauren Curtin
             212-938-0166
             [email protected]

    Source: Campbell Soup Company

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