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WorldWide Retail Exchange Welcomes Campbell Soup Company As Its Newest Supplier Member; Ability to Enhance Trading Relationships Continues to Draw Members to WWRE

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ALEXANDRIA, Va.–(BUSINESS WIRE)–July 29, 2002–The WorldWide
Retail Exchange (WWRE), the premier business-to-business exchange for
retailers, manufacturers and suppliers, has announced that Campbell
Soup Company (NYSE:CPB), has joined the Exchange as its 62nd member
and first CPG food manufacturer.

Campbell joins the WWRE in support of its customer-centric supply
chain strategy, recently unveiled as part of the company’s
Transformation Plan. Importantly, the Exchange will provide Campbell
with immediate access to 58 global retail companies and a suite of
business solution tools for customer collaboration. Campbell has
immediate plans to engage in the WWRE’s WorldWide Item Management
solution, which consists of a global catalog and item synchronization
service, and its eProcurement suite.

“We welcome Campbell to the Exchange and look forward to
collaborating with Campbell on the WWRE platform,” said Gerald Storch,
vice chairman of Target Corporation.

“Campbell’s decision to join the WWRE proves their commitment to
customer service,” said Howard Befort, senior vice president, supply
chain, Safeway. “We look forward to engaging Campbell in the various
supply chain solutions offered on the WWRE’s platform. We also want to
welcome the company to participate on the Food Vertical Board, our
member-led group responsible for capturing food industry requirements
for WWRE solutions and service development.”

“We are excited to welcome Campbell to the WWRE and look forward
to the opportunity to partner with Campbell on improving our joint
technology and business processes,” said Larry Hansen, group vice
president at Albertson’s.

“Campbell is committed to achieving the highest degree of accuracy
and efficiency in working with our customers. The WWRE is a component
of our information and customer management strategy, and will provide
us with a means to rapidly achieve these goals with more of our
trading partners,” said Larry McWilliams, Senior Vice President and
Chief Customer Officer at Campbell Soup Company.

“Campbell strongly supports the use of information standards in
the deployment of both public and private technology, and membership
in the WWRE affords Campbell an opportunity to work with some of its
key trading partners on the development and adoption of global
industry standards,” said Doreen Wright, SVP and CIO at Campbell.

“We are very happy to welcome Campbell to the Exchange and look
forward to drawing on their industry knowledge to further develop the
WWRE as a global, neutral platform for retailers and manufacturers,”
said Colin Dyer, CEO of the WWRE. “They’re focused on two key areas:
improving their supply chain and working closer with their customers.
The WWRE will help them meet these needs, as well as bring them closer
to our common strategic partners, i2 and IBM.”

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality soup, sauces, beverages, biscuits, confectionery and
prepared food products. The company owns a portfolio of more than 20
market-leading businesses each with more than $100 million in sales.
They include “Campbell’s” soups worldwide, “Erasco” soups in Germany
and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers,
“V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican
sauces, “Prego” Italian sauces, “Franco-American” canned pastas and
gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom,
“Arnott’s” biscuits in Australia and “Godiva” chocolates around the
world. The company also owns dry soup and sauce businesses in Europe
under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse
Tasse,” “Bla Band” and “McDonnells” brands. The company is ably
supported by approximately 24,000 employees worldwide. For more
information on the company, visit Campbell’s website on the Internet

About the WWRE

The WWRE is the premier Internet-based business-to-business
exchange for retailers and suppliers. Designed to facilitate and
simplify trading between retailers, suppliers, partners and
distributors, the WWRE currently consists of 62 members from Africa,
Asia, Europe, North America and South America with combined sales of
approximately U.S. $900 billion. To date, the WWRE has saved its
members over $495 million through the use of online negotiations, its
first product offering. For more information, visit the website at or


CONTACT: Edelman Worldwide
Cynthia Rogers, 312/233-1390
[email protected]
Campbell Soup Company
John W. Faulkner, 856/342-3738
[email protected]

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