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Vibrant Communities

Signature Programs

Our signature community affairs program, Full Futures, is a 5-year, $5 million commitment to transforming the school nutrition environment. Launched in 2021, Full Futures builds on our learnings from Campbell’s Healthy Communities, a 10-year initiative to measurably advance the health of young people in Camden, New Jersey and other locations where we have operations.  

Full Futures: A school nutrition partnership

Our ten years of work in food access and nutrition during Campbell’s Healthy Communities program uncovered an opportunity to advance the school food environment—from cafeteria equipment, to expanded meal programs, to menu reformulation and more. Schools play a vital role in providing daily nutrition to children, and we believe we can make a meaningful impact on enhancing the school nutrition environment. We are working closely with a broad range of partners, including from public, private and non-profit sectors. We serve as the co-creator and primary funder of the program, with FoodCorps coordinating support, leading the day-to-day management, and developing a customizable model for others.

Our impact



pilot schools receive direct programming like nutrition education and cafeteria taste tests in fiscal 2022.


7 K

see benefits from updated wellness policies and procurement changes in the 2021-2022 school year.

our commitment

$5 M

invested by 2025 to advance the school food environment for children.

What we support

Our initial investments will help advance a positive school food environment throughout the school district and include:

School Nutrition Mindset

Advancing school meal programs so all students have access to nutritious meals 365 days a year. 

Food Service Infrastructure

Ensuring food service staff and other key stakeholders have the equipment, training, and resources needed to execute successful and nutritious school meal programs.

Nutrition Education

Expanding the reach and impact of nutrition and culinary education in a variety of school settings and audiences to drive behaviors, awareness, and interest in nutritious food.

Procurement and Menu Changes

Supporting districts in procuring nutritious, locally sourced ingredients and supporting menu creation to emphasize those ingredients in a way that’s centered around students.

Our partners

The Common Market
Food Bank South Jersey
Alliance for a Healthier Generation
National Farm to School
Wellness in the Schools
Food Corps
Camden City School District

Campbell’s Healthy Communities program

Our 10-year, $10-million program concluded earlier this year. Through Campbell’s Healthy Communities, and our work over the past ten years, we worked to measurably improve the health of young people in our hometowns—with a special focus on Camden—by partnering with nonprofits, schools, health care sites, and food retailers to:

  • Improve access to healthy food
  • Provide nutrition education
  • Promote physical activity
  • Encourage stakeholder engagement

We were proud to lead this initiative and partner with passionate, talented organizations from a range of sectors as we take a Collective Impact approach to making real, lasting change in our communities.

kids in cafeteria

What we’ve accomplished

We just completed the tenth and final year of our Healthy Communities program and are compiling results and impacts. We look forward to sharing our key learnings and successes soon. In the meantime, we’re proud of all the progress we’ve made over the last 9 years. Together with our core nonprofit partners, we’ve:

  • Created the largest citywide network of healthy corner stores in New Jersey,​ with over 40 stores that receive technical assistance to help them better source and merchandise fresh food.
  • Launched Camden’s first city-wide after school sports program, Soccer for Success. This program has served over 4,500 children since it began.
  • Added salad bars, monthly food tastings, and healthy menu changes at 3 of Camden’s KIPP schools​.
  • Incorporated food insecurity screenings into hospital intake processes.​
  • Helped our partners attract an additional $14 million in funding support as a result of participating in Campbell’s Healthy Communities.

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