Monitoring and understanding trends is an important part of the research our chefs and bakers do at the Campbell’s Culinary & Baking Institute. It’s our way of anticipating what our retail and foodservice customers will want as tastes shift and demographics change, so that we can deliver the next generation of iconic foods and beverages that people love.


Tapping a wealth of research

Our chefs and other professional sources help us identify the most significant emerging trends in food to inspire creative thinking and new direction.


Following each trend across six distinct stages

We track food trends as they evolve and expand their reach. We share our curated list of top trends and where we see them in action because there’s a lot to talk about when it comes to today’s food scene and we want you to join in on the conversation.






On the front lines of living our purpose as stewards of our Real Food Philosophy, our chefs and bakers bring expertise and knowledge to our food and the trends inspiring them–making them the culinary authority here at Campbell’s Culinary & Baking Institute (CCBI). CCBI is our global network of highly-trained chefs, bakers and pastry professionals who drive a passion for food within Campbell Soup Company.

Download the full Trendscape presentation here.


Trendscape reports

To learn more about this year’s report and our Culinary TrendScape methodology, or to speak to one of our chefs about their favorite food and beverage trends, contact us for more information.