Partnership to Kick-Off with Pretzel Tasting Experience & Giveaways During April 26 Reds Home Game
CAMDEN, NJ (APRIL 24, 2023) – Campbell Snacks, a division of Campbell Soup Company (NYSE: CPB), and the Cincinnati Reds will kick-off a new three-year partnership on Wednesday, April 26 that makes Snyder’s of Hanover and Snack Factory Pretzel Crisps the official pretzels of the Reds.
The partnership will be celebrated with a pretzel tasting and giveaways at the First Star Fan Zone. After the game, fans can grab a bag of pretzels, while supplies last.
“We are proud of our presence in the Cincinnati community,” said Josh Wooley, Vice President, National Accounts for Campbell Snacks. “In 2022, we launched a partnership with the Cincinnati Bengals, I’m thrilled to bring that same level of excitement and energy to Reds fans with fan giveaways and exclusive snacking experiences throughout the season.
“We are excited to have Snyder’s of Hanover and Snack Factory Pretzel Crisps as the official pretzel partners of the Reds,” said Dave Collins, the director of sponsorship development for the Cincinnati Reds. “And we are looking forward to partnering for National Pretzel Day on April 26.”
The partnership also includes Snyder’s of Hanover sponsorship of the Zac Brown Band Post-Game Benefit Concert 4-ALS on Friday, June 2.
About Campbell Snacks
Campbell Snacks is the nearly $4 billion snacking division of Campbell Soup Company (NYSE: CPB). It includes Lance crackers, Goldfish crackers, Cape Cod potato chips, Kettle Brand potato chips, Late July tortilla chips, Pepperidge Farm cookies and bread, Snack Factory Pretzel Crisps, Snyder’s of Hanover pretzels, and bread and more. For more than 150 years, Campbell has connected people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.
Josh Simeone, Communications, Campbell Snacks [email protected], 856-930-1189
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