About Us

About Us

Campbell Soup Company is a growing global food company with annual sales of more than $8 billion and powerful brands in three core categories: Soup & Simple Meals, Snacks and Healthy Beverages. After almost 150 years, we are still focused on delighting consumers with great-tasting foods and beverages that meet their evolving preferences, needs and desires. 

Led by our iconic $2.1 billion Campbell’s brand, our portfolio extends beyond soup to foods such as Pepperidge Farm cookies and Goldfish crackers; Arnott’s, Kjeldsens and Royal Dansk biscuits; V8 juices; Bolthouse Farms super-premium beverages, carrots and dressings; Plum Organics premium organic baby food; Swanson broths; Prego pasta sauces; and Pace Mexican sauce.

Campbell's Products
  • 1869

    The Campbell story

    1869

    Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer, form the business that would one day become Campbell Soup Company. They open their first plant in Camden, New Jersey.

  • 1876

    The Campbell story

    1876

    Anderson leaves the partnership. Arthur Dorrance will join Campbell to form a new company in 1882.

  • 1894

    The Campbell story

    1894

    Arthur Dorrance succeeds Joseph Campbell as President. Campbell retires, ending the association of the Campbell family with the company.

  • 1895

    The Campbell story

    1895

    First can of Campbell’s ready-to-eat tomato soup introduced.

  • 1897

    The Campbell story

    1897

    Dr. John T. Dorrance, a chemist at the company and nephew of then-president Arthur Dorrance, invents the formula for condensed soup. He creates five varieties, including Tomato, which remains one of the top 10 shelf-stable food items sold in U.S. grocery stores today.

  • 1898

    The Campbell story

    1898

    A company executive attends the annual Cornell-Penn football game and is so taken with Cornell’s brilliant new red-and-white uniforms that he convinces Campbell to use the colors on soup labels.

  • 1900

    The Campbell story

    1900

    The medallion that adorns the can was added after Campbell's soups win a medal for product excellence at the Paris Exposition.

  • 1904

    The Campbell story

    1904

    The Campbell Kids are "born" when a Philadelphia artist sketches them for a series of streetcar advertisements. Over the years, the Campbell Kids would be portrayed playing many roles, including army doctors during World War One and athletes training for the 2010 Winter Games.

  • 1911

    The Campbell story

    1911

    Campbell’s soups achieve national distribution.

  • 1914

    The Campbell story

    1914

    Dr. John T. Dorrance becomes president of the company. Dr. Dorrance would lead the company until his death in 1930.

  • 1915

    The Campbell story

    1915

    Campbell acquires Franco-American Food Company, Campbell’s first acquisition.

  • 1922

    The Campbell story

    1922

    America loves condensed soup so much that Campbell adopts "soup" as its middle name, officially changing the company name to Campbell Soup Company.

  • About Us Timeline - 1930

    The Campbell Story

    1930

    Arthur C. Dorrance becomes President of the company.

  • 1931

    The Campbell story

    1931

    Campbell begins radio advertising, featuring the familiar "M'm! M'm! Good!" jingle. Campbell’s Tomato Juice launches nationally.

  • 1934

    The Campbell story

    1934

    Campbell's Chicken Noodle and Cream of Mushroom soups are introduced. These two soups also remain among the top 10 shelf-stable food items sold in grocery stores today.

  • 1937

    The Campbell story

    1937

    Margaret Rudkin, a Fairfield, Conn., wife and mother, founds Pepperidge Farm to produce and sell the breads she created when she could not find a wholesome loaf of commercial bread.

  • 1941

    The Campbell story

    1941

    Campbell Test Kitchens open, developing recipes using condensed soups that become classics. Today, Campbell’s Kitchen continues this tradition. For great recipes and coupons visit us at www.campbellskitchen.com

  • THE CAMPBELL STORY

    1946

    James McGowan, Jr. becomes President of the company.

  • 1948

    The Campbell story

    1948

    Campbell acquires the V8 vegetable juice brand. Today, V8 is the leading vegetable juice in the United States.

  • 1950

    The Campbell story

    1950

    First Campbell television commercials air. The company goes on to sponsor such highly-rated shows as “Lassie” and “Peter Pan”.

  • About Us Timeline - 1953

    THE CAMPBELL STORY

    1953

    William Beverley “Bev” Murphy becomes President of the company.

  • 1954

    The Campbell story

    1954

    Campbell Soup Company goes public on the New York Stock Exchange.

  • 1955

    The Campbell story

    1955

    Pepperidge Farm launches its Distinctive line of European-style cookies with evocative names such as Bordeaux and Brussels. The Milano brand is added the next year. Campbell home economists develop the recipe for the Green Bean Bake, which continues today as one of the company’s most popular and most requested recipes.

  • About Us Timeline - 1957

    THE CAMPBELL STORY

    1957

    Campbell opens a new corporate headquarters in Camden, New Jersey, and establishes an international division. Two years later, the company enters Australia and Mexico.

  • 1961

    The Campbell story

    1961

    Campbell acquires Pepperidge Farm. A year later, Pepperidge Farm introduces Goldfish crackers, which today are among the world's most popular snack crackers.

  • 1962

    The Campbell story

    1962

    John T. Dorrance, Jr., the son of Dr. John T. Dorrance, becomes Chairman of the Board. Pop artist Andy Warhol paints his first Campbell's soup cans.

  • 1965

    The Campbell story

    1965

    Campbell creates a food service division to serve restaurants and related establishments. Franco-American introduces SpaghettiOs pasta.

  • 1966

    The Campbell story

    1966

    Campbell acquires North American distribution rights to Godiva, a premium Belgian candy. The company acquires the European Godiva candy companies in 1974. Godiva would later be sold to Yildiz Holding in 2008.

  • 1970

    The Campbell story

    1970

    Campbell's Chunky ready-to-serve soups are introduced.

  • THE CAMPBELL STORY

    1972

    Harold A. Shaub becomes President of the company.

  • 1973

    The Campbell story

    1973

    Campbell introduces Labels for Education, a program which allows schools and community groups to redeem labels from Campbell products for computers, sports equipment, musical instruments and more.

  • 1978

    The Campbell story

    1978

    Vlasic Foods, Inc., maker of pickles and relishes, is acquired. The Vlasic business would later be part of a spin-off in 1998.

  • THE CAMPBELL STORY

    1980

    R. Gordon McGovern becomes President and CEO of the company.

  • 1981

    The Campbell story

    1981

    Campbell introduces Prego pasta sauces, based on a Campbell chef's favorite family recipe.

  • 1983

    The Campbell story

    1983

    Campbell's Home Cookin' soups introduced. These soups would become Campbell's Homestyle soups in 2013.

  • 1990

    The Campbell story

    1990

    In January, the 20 billionth can of Campbell's Condensed Tomato soup is produced. Campbell's Condensed Cream of Broccoli soup becomes the company's most successful new soup introduction in 55 years. David W. Johnson becomes President and CEO of the company.

  • 1991

    The Campbell story

    1991

    Campbell's Healthy Request soups are introduced, originally launched in 1985 as Campbell’s Special Request.

  • 1992

    The Campbell story

    1992

    Campbell purchases Arnott's Limited of Australia, a large biscuit manufacturer.

  • 1994

    The Campbell story

    1994

    Campbell celebrates its 125th anniversary. Campbell's soups remain a favorite with a presence in over 80 percent of U.S. household pantries.

  • 1995

    The Campbell story

    1995

    Campbell acquires Pace Foods, a leading producer of Mexican sauces. Campbell acquires a controlling interest in a joint venture with privately-owned Cheong Chan (Hup Kee) Sdn. Bhd. of Petaling Jaya, Malaysia, giving Campbell its first production site in Southeast Asia.

  • 1996

    The Campbell story

    1996

    Campbell acquires Erasco Group, Germany's leading canned soup company. Swanson Chicken broth in resealable cartons is introduced.

  • 1997

    The Campbell story

    1997

    Campbell acquires Liebig, the leading wet soup brand in France. In the United States, Campbell introduces V8 Splash, a tropical fruit juice blend made with carrot juice. Dale F. Morrison becomes President and CEO of the company.

  • 1998

    The Campbell story

    1998

    Campbell acquires Fortun Foods, makers of StockPot soup, a market leader in premium refrigerated soups. Campbell introduces Campbell's Soup To Go microwavable soups.

  • 2000

    The Campbell story

    2000

    Campbell's ready-to-serve soups premiere. Easy-open pop-top lids are available on Campbell's ready-to-serve soups. David W. Johnson becomes Acting President of the company.

  • About Us Timeline - 2001

    THE CAMPBELL STORY

    2001

    Douglas R. Conant becomes President and CEO of the company.

  • 2002

    The Campbell story

    2002

    Campbell introduces Campbell’s Soup at Hand, a convenient soup for on the go eating. These soups become Campbell’s Soup on the Go in 2012.

  • About Us Timeline - 2004

    The Campbell Story

    2004

    Campbell launches limited-edition cans of Campbell’s® Condensed soup with Andy Warhol-inspired labels. In 2012, the company launches a new limited-edition series of cans of Campbell’s® Condensed Tomato soup with Warhol-inspired labels to commemorate the 50th anniversary of the artist’s work.

  • 2005

    The Campbell story

    2005

    V8 V-Fusion 100% fruit and vegetable juices introduced.

  • 2006

    The Campbell story

    2006

    Campbell partners with the American Heart Association's Go Red For Women movement to raise funds and help educate people about the No. 1 killer of women, heart disease.

  • 2007

    The Campbell story

    2007

    Campbell's Swanson broth debuts in the People's Republic of China.

  • 2009

    The Campbell story

    2009

    Pepperidge Farm acquires Ecce Panis, a leading producer of premium-quality artisan breads, and introduces Deli Flats lower-calorie sandwich rolls.

  • 2010

    The Campbell story

    2010

    The Campbell Employee Center opens at Campbell World Headquarters in its hometown of Camden, N.J. Campbell’s Condensed soup can label is redesigned for a more contemporary look and to provide more space to feature the images of the soups consumers love. Our three icon flavors, Chicken Noodle, Cream of Mushroom and Tomato, retain the classic red-and-white label design.

  • 2011

    The Campbell story

    2011

    Denise Morrison becomes President and CEO of Campbell Soup Company. She is the 12th in the company's history and the first female CEO. Swanson Flavor Boost concentrated broth debuts. Campbell’s Slow Kettle Style soups debut in modern packaging to provide the “just like homemade” experience and the convenience of a ready-to-serve soup. They are made by combining distinctive ingredients and slowly simmered to develop rich flavors.

  • About Us Timeline - 2012

    The Campbell story

    2012

    Campbell acquires Bolthouse Farms, a market leader in growing and distributing carrots, as well as super-premium juices, smoothies, protein shakes and café beverages. Pepperidge Farm's Goldfish brand celebrates 50 Years of Smiles. Campbell’s Go soup and Skillet Sauces launch in innovative pouches.

  • About Us Timeline - 2013

    The Campbell story

    2013

    Campbell acquires Plum Organics, a leading provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children. Campbell acquires Kelsen Group, a producer of quality baked snacks, including the Kjeldsens and Royal Dansk brands, sold in 85 countries around the world. Campbell announces the sale of its European simple meals business.

Under the leadership of President and CEO Denise Morrison, we are reshaping Campbell to drive sustainable growth and enhance shareholder value by implementing a dual mandate to strengthen our core business and expand into higher-growth spaces, including new categories, segments, channels and geographies.

We are building on our strength as a leading maker of soup while expanding into new categories and segments like packaged fresh foods in the retail perimeter and organic simple meals for children, faster-growing international markets like China and Indonesia and channels outside grocery.

Soup may be our middle name, but there’s much more to our company, as you will discover. We’re still Campbell, but we are changing… and growing in new and exciting ways.