Campbell Soup Company (NYSE:CPB) is a multi-national food company headquartered in Camden, N.J., with annual sales of approximately $8.69 billion. We make a range of high-quality soups and simple meals, beverages and snacks. Our company is driven and inspired by our purpose: Real food that matters for life’s moments. For generations, people have trusted us to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories, and to what’s important today.
Our portfolio is focused on two distinct businesses in our core North American market: Snacks and Meals & Beverages. This focus enables us to leverage iconic brands and strong positions in the market where we have the greatest presence.
Led by our iconic Campbell’s brand, our portfolio extends beyond soup to foods such as Pepperidge Farm cookies including Milano and Farmhouse, Goldfish crackers, Snyder’s of Hanover pretzels, Lance sandwich crackers, Kettle Brand and Cape Cod potato chips, Late July snacks, Snack Factory Pretzel Crisps, Pop Secret popcorn, Emerald nuts,V8 beverages, Plum baby food, Swanson broths, Prego pasta sauces, Pace Mexican sauce, and Pacific Foods broths, soups and non-dairy beverages.
Soup may be our middle name, but there’s much more to our company, as you will discover. We’re still Campbell, but we are changing in new and exciting ways.
Our company operating divisions are further described below.
Meals & Beverages includes our retail and food service businesses in the U.S. and Canada, as well as brands like Campbell’s, Swanson, Prego, Pace, Plum, V8 and Pacific Foods.
Snacks
Snacks includes Pepperidge Farm cookies including Milano and Farmhouse, Goldfish crackers, Snyder’s of Hanover pretzels, Lance sandwich crackers, Kettle Brand and Cape Cod potato chips, Late July snacks, Snack Factory Pretzel Crisps, Pop Secret popcorn, Emerald nuts, and other snacking products. The segment also includes the retail business in Latin America.
Our History
The Campbell Story
1869
Joseph Campbell, a fruit merchant, and Abraham Anderson, an icebox manufacturer, form the business that would one day become Campbell Soup Company. They open their first plant in Camden, New Jersey.
The Campbell Story
1876
Abraham Anderson leaves the partnership. Arthur Dorrance will join Campbell to form a new company in 1882.
The Campbell Story
1894
Arthur Dorrance succeeds Joseph Campbell as President. Joseph Campbell retires, ending the association of the Campbell family with the company.
The Campbell Story
1895
First can of Campbell’s ready-to-eat tomato soup introduced.
The Campbell Story
1897
Dr. John T. Dorrance, a chemist at the company and nephew of then-president Arthur Dorrance, invents the formula for condensed soup. He creates five varieties, including Tomato.
The Campbell Story
1898
A company executive attends the annual Cornell-Penn football game and is so taken with Cornell’s brilliant new red-and-white uniforms that he convinces Campbell to use the colors on soup labels.
The Campbell Story
1900
The medallion that adorns the can was added after Campbell’s soups win a medal for product excellence at the Paris Exposition.
The Campbell Story
1904
The Campbell Kids are “born” when a Philadelphia artist sketches them for a series of streetcar advertisements. Later, the Campbell Kids would be portrayed playing many roles, including army doctors during World War I and athletes training for the Winter Olympics.
The Campbell Story
1905
Campbell launches its first national advertising campaign in Good Housekeeping.
The Campbell Story
1911
Campbell’s soups achieve national distribution.
The Campbell Story
1914
Dr. John T. Dorrance becomes president of the company. Dr. Dorrance would lead the company until his death in 1930.
The Campbell Story
1915
Campbell acquires Franco-American Food Company, Campbell’s first acquisition.
The Campbell Story
1922
America loves condensed soup so much that Campbell adopts “soup” as its middle name, officially changing the company name to Campbell Soup Company.
The Campbell Story
1930
Arthur C. Dorrance becomes President of the company.
The Campbell Story
1931
Campbell begins radio advertising, featuring the familiar “M’m! M’m! Good!” jingle. Campbell’s Tomato Juice launches nationally.
The Campbell Story
1934
Campbell’s Chicken Noodle and Cream of Mushroom soups are introduced.
The Campbell Story
1937
Margaret Rudkin, a Fairfield, Conn., wife and mother, founds Pepperidge Farm to produce and sell the breads she created when she could not find a wholesome loaf of commercial bread.
The Campbell Story
1941
Campbell Test Kitchens open, developing recipes using condensed soups that become classics. Today, Campbell’s Kitchen continues this tradition. For great recipes and coupons visit us at www.campbellskitchen.com.
The Campbell Story
1946
James McGowan, Jr. becomes President of the company.
The Campbell Story
1948
Campbell acquires the V8 vegetable juice brand. Today, V8 is the leading vegetable juice in the United States.
The Campbell Story
1951
First Campbell television commercials air. The company goes on to sponsor such highly-rated shows as “Lassie”” and “Peter Pan”.
The Campbell Story
1953
William Beverley “Bev” Murphy becomes President of the company.
The Campbell Story
1954
Campbell Soup Company goes public on the New York Stock Exchange.
The Campbell Story
1955
Pepperidge Farm launches its Distinctive line of European-style cookies with evocative names such as Bordeaux and Brussels. The Milano brand is added the next year.
The Campbell Story
1955
Campbell acquires C. A. Swanson & Sons of Omaha.
The Campbell Story
1955
Campbell home economists and Dorcas Reilly develop the recipe for the Green Bean Bake, which continues today as one of the company’s most popular and most requested recipes.
The Campbell Story
1957
Campbell opens a new corporate headquarters in Camden, New Jersey, and establishes an international division.
The Campbell Story
1961
Campbell acquires Pepperidge Farm. A year later, Pepperidge Farm introduces Goldfish crackers, which today are among the world’s most popular snack crackers.
The Campbell Story
1961
Following the acquisition of Pepperidge Farm in 1961, Margaret Rudkin became the first woman to serve on Campbell’s Board of Directors.
The Campbell Story
1962
Pop artist Andy Warhol paints his first Campbell’s soup cans.
The Campbell Story
1965
Campbell creates a food service division to serve restaurants and related establishments. Franco-American introduces SpaghettiOs pasta.
The Campbell Story
1966
Campbell acquires North American distribution rights to Godiva, a premium Belgian candy. The company acquires the European Godiva candy companies in 1974. Godiva would later be sold to Yildiz Holding in 2008.
The Campbell Story
1970
Campbell launches Chunky Soup. The brand has been the official soup sponsor of the NFL since 1997.
The Campbell Story
1972
Harold A. Shaub becomes President of the company.
The Campbell Story
1978
Vlasic Foods, Inc., maker of pickles and relishes, is acquired. The Vlasic business would later be part of a spin-off in 1998.
The Campbell Story
1980
R. Gordon McGovern becomes President and CEO of the company.
The Campbell Story
1981
Campbell introduces Prego pasta sauces, based on a Campbell chef’s favorite family recipe.
The Campbell Story
1983
Campbell’s Home Cookin’ soups introduced. These soups would become Campbell’s Homestyle soups in 2013.
The Campbell Story
1990
In January, the 20 billionth can of Campbell’s Condensed Tomato soup is produced. Campbell’s Condensed Cream of Broccoli soup becomes the company’s most successful new soup introduction in 55 years.
The Campbell Story
1990
David W. Johnson becomes President and CEO of the company.
The Campbell Story
1991
Campbell’s Healthy Request soups are introduced, originally launched in 1985 as Campbell’s Special Request.
The Campbell Story
1994
Campbell celebrates its 125th anniversary. Campbell’s soups remain a favorite with a presence in over 80 percent of U.S. household pantries.
The Campbell Story
1995
Campbell acquires Pace Foods, a leading producer of Mexican sauces.
The Campbell Story
1997
Dale F. Morrison becomes President and CEO of the company.
The Campbell Story
1997
Campbell fully acquires Arnott’s of Australia, a large biscuit manufacturer. Campbell would go on to sell Arnott’s in 2019.
The Campbell Story
1998
Campbell acquires Fortun Foods, makers of StockPot soup, a market leader in premium refrigerated soups. Campbell introduces Campbell’s Soup To Go microwavable soups.
The Campbell Story
2000
Campbell’s ready-to-serve soups debut with easy-open pop-top lids.
The Campbell Story
2000
David W. Johnson becomes President and CEO of the company.
The Campbell Story
2001
Douglas R. Conant becomes President and CEO of the company.
The Campbell Story
2002
Campbell introduces Campbell’s Soup at Hand, a convenient soup for on the go eating. These soups become Campbell’s Soup on the Go in 2012.
The Campbell Story
2004
Campbell launches limited-edition cans of Campbell’s® Condensed soup with Andy Warhol-inspired labels. In 2012, the company launches a new limited-edition series of cans of Campbell’s® Condensed Tomato soup with Warhol-inspired labels to commemorate the 50th anniversary of the artist’s work.
The Campbell Story
2010
Campbell’s Condensed soup can label is redesigned for a more contemporary look and to provide more space to feature the images of the soups consumers love.
The Campbell Story
2010
The Campbell Employee Center opens at Campbell World Headquarters in its hometown of Camden, N.J.
The Campbell Story
2011
Denise Morrison becomes President and CEO of Campbell Soup Company.
The Campbell Story
2012
Campbell acquires Bolthouse Farms, a market leader in growing and distributing carrots, as well as super-premium juices, smoothies, protein shakes and café beverages. Campbell would go on to sell Bolthouse Farms in 2019.
The Campbell Story
2013
Campbell acquires Plum Organics, a leading provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children.
The Campbell Story
2014
in 2014, we declared our purpose. These seven simple words have had a profound impact on our organization.
The Campbell Story
2015
Campbell acquires Garden Fresh Gourmet, a provider of refrigerated salsa, hummus, dips, and tortilla chips in North America. Campbell would go on to sell Garden Fresh Gourmet in 2019.
The Campbell Story
2016
Guided by our purpose, focused on the future and inspired by the proud legacy of Dr. John Dorrance, we carefully crafted our Real Food Philosophy to further define food at Campbell.
The Campbell Story
2016
To truly become a purpose-driven organization and drive innovation that defines the future of real food, we need to challenge ourselves to reinvent our culture and affirm the values and behaviors of who we want to be.
The Campbell Story
2017
Campbell acquires Pacific Foods, maker of natural and organic broths, soups, plant-based beverages and meals.
The Campbell Story
2018
Campbell acquires Snyder’s-Lance, a leading snacking company with well-known brands like Snyder’s of Hanover, Lance, Kettle, Cape Cod and Late July.
The Campbell Story
2018
Keith R. McLoughlin becomes Campbell’s interim President and CEO. McLoughlin goes on to become Campbell’s Chairman of the Board of Directors in 2019.
The Campbell Story
2019
Mark A. Clouse becomes Campbell’s 14th President and CEO.
The Campbell Story
2019
Campbell announces a new operating model with two businesses, Campbell Snacks and Campbell Meal & Beverages, in North America, where we have iconic brands and strong market positions.
The Campbell Story
2019
Campbell celebrates 150 years of making delicious and affordable food for all.